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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Caso HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Desde 8,20 €
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EY China (A): Strengthening Presence in a Critical Market
Nanda, Ashish; Narayandas, Das; Rohrer, LisaCaso HBS-718464-EDirección estratégicaSoon after being named regional managing partner for Ernst & Yong (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing the practice. Despite the commitment of EY Global to the China practice, post global financial crisis, EY China's growth agenda has been reversed. The smallest of the Big Four global accounting firms in China, EY China's reputation has weakened in the market, morale of its professionals has plumme...Desde 8,20 €
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What Professional Service Firms Must Do to Thrive
Nanda, Ashish; Narayandas, DasArtículo HBS-R2102G-EConocimiento y comunicaciónDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep the lights on. This path is perilous. If a firm's practices have a diffuse mix of clients and unclear strategic positioning, it will weaken the firm's market profile and lead to internal conflicts, especially about the organization's future direction. This article presents two tools that professi...Desde 8,20 €