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OYO: Creating Effective Spaces
Narayandas, Das; Gupta, Sunil; Tahilyani, Rachna; Rao-Kachroo, MahimaCaso HBS-519023-EIniciativa emprendedoraTwenty-four-year old Ritesh Agarwal, founder and CEO of India-based online, hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly-fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed to capture almost 1.5% of India's budget hotel market. Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform th...Desde 8,20 €