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The Genesis Labs at Novartis
Edmondson, Amy C.; Gulati, Ranjay; Healy, Patrick J.; Herman, KerryCaso HBS-620007-ENovartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down barriers between functions and regions that slow innovation. After advancing to the pitch stage, a panel selected a handful of winning proposals. Winning teams left their roles for 18 ...Desde 8,20 €
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Ron Johnson: Retail at Target, Apple, and J.C. Penney
Narayandas, Das; Herman, Kerry; Mazzanti, LisaCaso HBS-513103-EMarketingTo maximize their effectiveness, color cases should be printed in color. In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures from J.C. Penney's traditional retail approach, and enacted changes quickly and simultaneously, with little ma...Desde 8,20 €
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Women MBAs in the Workplace
Groysberg, Boris; Herman, Kerry; Preble, MatthewCaso HBS-413089-ELiderazgo y Dirección de personasDesde 8,20 €
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Aqualisa Quartz: Simply a Better Shower
Moon, Youngme; Herman, KerryCaso HBS-502030-EMarketingThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improveme...Desde 8,20 €
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Coco Chanel: Creating Fashion for the Modern Woman (A)
Khaire, Mukti; Herman, KerryCaso HBS-812001-EChanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their arti...Desde 8,20 €