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Integridad: liderando con el ejemplo
Fontrodona, Joan; Sanz Fernández, Pablo; Aznar, Enrique; Vaccaro, Antonino; Kleinhempel, MatthiasDossier DOS-27Ética empresarial y Responsabilidad Social CorporativaNo basta con que la empresa esté alineada, también es necesario que se mueva en la buena dirección.Desde 15,00 €
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Walk the Talk: Managing With Integrity
Fontrodona, Joan; Sanz Fernández, Pablo; Aznar, Enrique; Vaccaro, Antonino; Kleinhempel, MatthiasDossier DOS-27-EÉtica empresarial y Responsabilidad Social CorporativaMore than going in the same direction, make sure you're going in the right direction.Desde 15,00 €
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Delivering Customer Centricity (Spanish version)
Steenburgh, Thomas; Avery, JillCaso HBS-517S12MarketingThis case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the complex, consultative buying process. However, with the rise of social media, prospective customers are getting more of the information they require earlier in the purchase process online...Desde 8,20 €
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UnME Jeans: Branding in Web 2.0
Steenburgh, Thomas; Avery, JillCaso HBS-509035-EMarketingThis case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video sharing sites, and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand objectives, in order to assess and e...Desde 8,20 €