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Veritas Software
Holloway, C; , Morgridge, J; , Mukherjee, PCaso SGSB-E69-EIniciativa emprendedoraThis case offers an overview of Veritas Software’s history, beginning with the initial company, Tolerant Systems. It discusses the troubles Tolerant ran into and introduces the changes the company went through when it became a restart led by Mark Leslie. It touches on hiring and training a new sales force, striking new OEM partnerships, revisiting key partnerships and contracts, including a large one with AT&T, and accomplishing its goals on a sh...Desde 8,20 €
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Veritas Software - Teaching Note
Holloway, C; , Morgridge, J; , Mukherjee, PNota del Instructor SGSB-E69TN-EIniciativa emprendedoraThis case offers an overview of Veritas Software’s history, beginning with the initial company, Tolerant Systems. It discusses the troubles Tolerant ran into and introduces the changes the company went through when it became a restart led by Mark Leslie. It touches on hiring and training a new sales force, striking new OEM partnerships, revisiting key partnerships and contracts, including a large one with AT&T, and accomplishing its goals on a sh...Desde 0,00 €
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Química Pantanal, Internacional
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31206_PMarketingNorfana era un material de construcción sintético utilizado en la fabricación de productos cerámicos industriales y residenciales; había estado en el mercado por solo unos pocos años, pero no había logrado cumplir con las expectativas de ventas. La gerencia estaba evaluando el fracaso del producto y si Norfana era un buen producto o no y si el fracaso estaba en el plan de mercadeo o su ejecución.Desde 8,20 €
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Pantanal Chemical, International (Portuguese version, Portugal)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31206_P-PPMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Desde 8,20 €