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Disposable Diaper Industry in 1984 (Spanish version)
Ghemawat, Pankaj; Bradley, Stephen P.Caso HBS-716S01Dirección estratégicaUpdates the Disposable Diaper Industry in 1974. Intended as an in-class handout.Desde 8,20 €
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Commitments and Capabilities (Spanish version)
Ghemawat, Pankaj; Pisano, Gary P.Caso HBS-703S42Dirección estratégicaPresents evidence on the unsustainability of many competitive advantages, reviews the typical threats to the sustainability, and discusses ways in which those threats can be combatted.Desde 8,20 €
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Wal-Mart Stores in 2003 (Spanish version)
Ghemawat, Pankaj; Bradley, Stephen P.; Mark, KenCaso HBS-704S12Dirección estratégicaTo introduce students to creating a competitive advantage.Desde 8,20 €
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Wal-Mart Stores, Inc. (Spanish version)
Bradley, Stephen P.; Ghemawat, Pankaj; Foley, SharonCaso HBS-706S15Dirección estratégicaThe case 'Wal-Mart Stores, Inc.' focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with its Supercenters, a combination supermarket and discount store. Wal-Mart experienced a drop in the value of its stock price in early 1993, which it ...Desde 8,20 €
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Química Pantanal, Internacional
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31206_PMarketingNorfana era un material de construcción sintético utilizado en la fabricación de productos cerámicos industriales y residenciales; había estado en el mercado por solo unos pocos años, pero no había logrado cumplir con las expectativas de ventas. La gerencia estaba evaluando el fracaso del producto y si Norfana era un buen producto o no y si el fracaso estaba en el plan de mercadeo o su ejecución.Desde 8,20 €
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Pantanal Chemical, International (Portuguese version, Portugal)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31206_P-PPMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Desde 8,20 €