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Tipping Point Community
Meehan, W; McNichols, M; Foroughi, JCaso SGSB-SI116-EInnovación y cambioIn early 2016, Thomas Laffont, then-chairman of the board at Tipping Point Community, a nonprofit organization fighting poverty in the San Francisco Bay Area, gathered with over two dozen fellow board members for a retreat to discuss, among other things, the future of the fast-growing organization. In the 11 years since its founding, Tipping Point had raised nearly $120 million and impacted the lives of more than 600,000 people in need. In 2016...Desde 8,20 €
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MedfirstIndia: Digital Marketing Analytics for Decision-Making - Teaching Note
Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan KarpuramNota del Instructor IVEY-W34168-EIniciativa emprendedora, MarketingTeaching note for product W34167.Desde 0,00 €
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The Decision
Parker, G; Rappaport, A; Foroughi, JCaso SGSB-F310-ELiderazgo y Dirección de personasSarah would soon graduate from Stanford GSB, and had received entry-level job offers from a number of wealth management firms. A tech-savvy Millennial, she wanted a career that would provide both intellectual challenges and a healthy work/life balance. She had five job lucrative offers to evaluate, and needed to weigh her options carefully. This case describes a hypothetical scenario of a student deciding which wealth management firm is the b...Desde 8,20 €
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MedfirstIndia: Digital Marketing Analytics for Decision-Making
Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan KarpuramCaso IVEY-W34167-EIniciativa emprendedora, MarketingMedfirstIndia Trading Private Limited was a privately owned e-commerce start-up in India. The firm’s goal was to establish a first-of-its-kind medical devices e-commerce platform catering to various underserved market segments, such as small hospitals and independent medical practices. The firm relied primarily on digital channels for branding and customer outreach. However, the founders did not have a structured data-driven decision-making strat...Desde 8,20 €