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Tipping Point Community
Meehan, W; McNichols, M; Foroughi, JCaso SGSB-SI116-EInnovación y cambioIn early 2016, Thomas Laffont, then-chairman of the board at Tipping Point Community, a nonprofit organization fighting poverty in the San Francisco Bay Area, gathered with over two dozen fellow board members for a retreat to discuss, among other things, the future of the fast-growing organization. In the 11 years since its founding, Tipping Point had raised nearly $120 million and impacted the lives of more than 600,000 people in need. In 2016...Desde 8,20 €
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McDonald's
Quelch, John A.; Herman, KerryCaso HBS-508025-EMarketingAn abstract is not available for this product.Desde 8,20 €
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Marketing the "$100 Laptop" (A), (B) & (C), Teaching Note
Quelch, John A.; Knoop, Carin-IsabelNota del Instructor HBS-508055-EMarketingTeaching Note to (508-024), (508-032) & (508-065).Desde 0,00 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeNota del Instructor HBS-914502-EMarketingTeaching Note for Product #914501Desde 0,00 €
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Cottle-Taylor: Expanding the Oral Care Group in India, Teaching Note
Quelch, John A.; Zalosh, AlisaNota del Instructor HBS-4351-EMarketingTeaching Note for Product Number 4350Desde 0,00 €
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareDesde 8,20 €
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Reed Supermarkets: A New Wave of Competitors, Teaching Note
Quelch, John A.; Carlson, CaroleNota del Instructor HBS-4297-EMarketingTeaching note for brief case 4296.Desde 0,00 €
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El “Proyecto Azul” de Pepsi
Quelch, John A.Caso HBS-506S16MarketingLos ejecutivos de PepsiCo está considerando la posibilidad de un posible rediseño de la Pepsi carbonatada envases de bebidas en todo el mundo para dar a la marca una imagen moderna, actualizada y "propiedad" del color azul contra la "propiedad" de Coca-Cola del color rojo.Desde 8,20 €
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23andMe: Genetic Testing For Consumers (A)
Quelch, John A.; Rodriguez, MargaretCaso HBS-514086-EMarketingOn November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative tool and that it was subject to the agency's regulations for medical devices. Company co-founder Anne Wojcicki and chairman Andy Page carefully c...Desde 8,20 €