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miraclefeet.org: Fundraising and Financial Sustainability - Teaching note
McNichols, M; Foroughi, JNota del Instructor SGSB-SI135TN-EÉtica empresarial y Responsabilidad Social Corporativa, Innovación y cambioIn the summer of 2015, after reporting another year of strong growth in programming and fundraising at miraclefeet.org, a nonprofit dedicated to providing treatment to children born with clubfoot in developing countries, co-founder and executive director Chesca Colloredo-Mansfeld (MBA ’92) found herself wanting to do more. While miraclefeet had reported record numbers in each year since its 2010 founding, she knew that she had the capacity to no...Desde 0,00 €
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Reach Capital: Porformance in Education Technology
McNichols, M; Foroughi, JCaso SGSB-SI136-EÉtica empresarial y Responsabilidad Social Corporativa, Innovación y cambioIn January 2015, Jennifer Carolan, who had served as the managing director of the NewSchools Venture Fund Seed Fund (“Seed Fund”), spun off from the nonprofit venture philanthropy firm to create a for-profit social impact fund focused on education technology (edtech). Through a unique joint venture with NewSchools Venture Fund (“NewSchools”) called NewSchools Capital, the new venture fund, Reach Capital, would allow Carolan to not only raise mor...Desde 8,20 €
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Reach Capital: Porformance in Education Technology - Teaching note
McNichols, M; Foroughi, JNota del Instructor SGSB-SI136TN-EÉtica empresarial y Responsabilidad Social Corporativa, Innovación y cambioIn January 2015, Jennifer Carolan, who had served as the managing director of the NewSchools Venture Fund Seed Fund (“Seed Fund”), spun off from the nonprofit venture philanthropy firm to create a for-profit social impact fund focused on education technology (edtech). Through a unique joint venture with NewSchools Venture Fund (“NewSchools”) called NewSchools Capital, the new venture fund, Reach Capital, would allow Carolan to not only raise mor...Desde 0,00 €
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note
Diane M. Phillips; Jason PhillipsNota del Instructor IVEY-8B18A016-EMarketingTeaching note for product 9B18A016.Desde 0,00 €
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GoPro: Brand Extension
Marks, M; Foroughi, JCaso SGSB-SM271-EDirección estratégicaIn early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the biggest initial public offerings of 2014, tripling in price in just over three months following the June IPO, the stock had tumbled 90.7 percent by the end of 2016. A series of camera pricing mistakes, altered product release s...Desde 8,20 €
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miraclefeet.org: Fundraising and Financial Sustainability
McNichols, M; Foroughi, JCaso SGSB-SI135-EÉtica empresarial y Responsabilidad Social Corporativa, Innovación y cambioIn the summer of 2015, after reporting another year of strong growth in programming and fundraising at miraclefeet.org, a nonprofit dedicated to providing treatment to children born with clubfoot in developing countries, co-founder and executive director Chesca Colloredo-Mansfeld (MBA ’92) found herself wanting to do more. While miraclefeet had reported record numbers in each year since its 2010 founding, she knew that she had the capacity to no...Desde 8,20 €
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Profitability of On-Demand Food Delivery Businesses
Marks, M; Foroughi, JCaso SGSB-SM270-EDirección estratégicaBy 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring: Online or mobile orders were rapidly replacing the traditional method of picking up the phone to call in takeout and delivery orders. Still, concerns began to arise as market participants struggled to raise funding a...Desde 8,20 €
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCaso IVEY-9B18A016-EIniciativa emprendedora, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Desde 8,20 €
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved - Teaching Note
Diane M. Phillips; Jason Keith PhillipsNota del Instructor IVEY-8B16A010-EMarketingTeaching note for product 9B16A010.Desde 0,00 €
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved
Diane M. Phillips; Jason Keith PhillipsCaso IVEY-9B16A010-EDirección estratégica, Iniciativa emprendedora, MarketingAs of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm’s biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing mon...Desde 8,20 €