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Beautycounter
Grousbeck I; Rosenthal SCaso SGSB-E456-EIniciativa emprendedoraThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Desde 8,20 €
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Serena and Lily
Grousbeck I; Rosenthal SCaso SGSB-E438-EIniciativa emprendedoraThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Desde 8,20 €
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Serena and Lily - Teaching note
Grousbeck I; Rosenthal SNota del Instructor SGSB-E438TN-EIniciativa emprendedoraThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Desde 0,00 €
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FullBloom Baking Company
Foster G; Rosenthal SCaso SGSB-E410-EIniciativa emprendedoraFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Desde 8,20 €
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FullBloom Baking Company - Teaching note
Foster G; Rosenthal SNota del Instructor SGSB-E410TN-EIniciativa emprendedoraFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Desde 0,00 €