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Quirky: A Business Based on Making Invention Accessible
Marks M; Hoyt DCaso SGSB-GS84-EServicios y operacionesBen Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the end of 2012, Quirky was shipping 74 products, and had many more in development. Its products were sold in 35,000 stores worldwide. Each week, the company took three products into the research and development process, out of more than 1,000 submitted onlin...Desde 8,20 €
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Quirky: A Business Based on Making Invention Accessible - Teaching note
Marks M; Hoyt DNota del Instructor SGSB-GS84TN-EServicios y operacionesBen Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the end of 2012, Quirky was shipping 74 products, and had many more in development. Its products were sold in 35,000 stores worldwide. Each week, the company took three products into the research and development process, out of more than 1,000 submitted onlin...Desde 0,00 €
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PCH International (B): Supply Chain Solutions Take Off
Lee H; Marks M; Hoyt DCaso SGSB-GS61B-EServicios y operacionesThis is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into future clients.Desde 5,74 €
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Atlassian: Sales - Teaching note
Bowman, K; , J, Lattin; Saucedo, MNota del Instructor SGSB-E625TN-EIniciativa emprendedoraAtlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and how early lessons helped shape the company’s no-touch sales model for all subsequent products. It then discusses the organizational effects of a low-price, volume-based model, and how the advocacy team and chan...Desde 0,00 €
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PCH International (B): Supply Chain Solutions Take Off - Teaching note
Lee H; Marks M; Hoyt DNota del Instructor SGSB-GS61TN-EServicios y operacionesThis is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into future clients.Desde 0,00 €
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Atlassian: Sales
Bowman, K; , J, Lattin; Saucedo, MCaso SGSB-E625-EIniciativa emprendedoraAtlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and how early lessons helped shape the company’s no-touch sales model for all subsequent products. It then discusses the organizational effects of a low-price, volume-based model, and how the advocacy team and chan...Desde 8,20 €
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Qualtrics: Scaling an Inside-Sales Organization
Patell, J; Quigless, M; Bowman, KCaso SGSB-E503-EIniciativa emprendedoraCEO, Ryan Smith and the rest of the founding team at Qualtrics grew the company to 350 employees and an estimated $50M in revenue through an inside-sales model. After ten years of bootstrapping however, the company took on $70M in funding from prominent venture capital funds. With this milestone, the team faced a new inflection point in the company’s growth. To support the next phase of evolution, Smith brought in John D’Agostino as the new H...Desde 8,20 €