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Invitrogen/Life Technologies (C): The "Best Owner" of the Asset
Burgelman, R; Siegel, R; Lee, RCaso SGSB-SM209C-EDirección estratégicaThis short case discusses the process of Life Technologies’ acquisition by Thermo Fisher in 2013 and 2014. The case is a complement to SM-209A and SM-209B, which highlight the various growth and acquisition strategies the company undertook over the previous 10 years.Desde 5,74 €
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Keyssa: Unraveling the Laws of Physics
Siegel, R; Kissick, RCaso SGSB-E599-EIniciativa emprendedoraKeyssa: Unraveling the Laws of Physics” explores the challenges associated with growing a start-up around a brand new technology. In October 2012, Eric Almgren became CEO of Keyssa. Founded in 2009, Keyssa reinvented the physical connector, an essential component in every computing and mobile device around the globe. Using a novel technology called Kiss Connectivity, Keyssa enabled contactless, wireless, secure, instant data flows within and b...Desde 8,20 €
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCaso SGSB-E530-EIniciativa emprendedoraMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Desde 8,20 €
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Flibe Energy: Pursuing a Safe, Affordable, and Sustainable Energy Future
Burgelman, R; Siegel, R; Nolan, SCaso SGSB-SM208-EDirección estratégicaFlibe Energy is a startup in the nuclear power space seeking to find a safe way to enable nuclear energy using a technology previously dismissed by the US government since it could not be used for making material for nuclear weapons. The founders believe they have found a way to create safe, clean energy using a proven but forgotten technology. The challenges are steep, however, as proof of the technology will require hundreds of millions of doll...Desde 8,20 €
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Medium in 2017: Developing a New Model for Media
Siegel, R; Saucedo, M; Hsia, TCaso SGSB-SM280-EDirección estratégicaThe Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles w...Desde 8,20 €
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PayPal in 2015: Reshaping the Finanical Services Landscape
Burgelman, R; Siegel, R; Lippincott, HCaso SGSB-E572-EIniciativa emprendedoraThe case follows PayPal, a digital payments platform that found early success processing online payments for purchases on eBay, which acquired the company in 2002. The case begins by describing the decision by eBay in 2014 to spin off PayPal and the strategic challenges facing its new CEO, Dan Schulman, who encountered significant strategic issues leading PayPal as an independent company. When the separation from eBay finalized in July 2015, Pa...Desde 8,20 €
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Autodesk in 2016: Transforming to Meet a Changing Industry
Siegel, R; Seibert, PCaso SGSB-E613-EIniciativa emprendedoraThe purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new manufacturing processes affecting every aspect of the company’s future, students will be introduced to the various decisions and challenges a corporation has to face in order to remain ahead of massive industry disruption. The case anal...Desde 8,20 €
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Mesosphere: Creating Lasting Value on Top of Open Source Software
Siegel, R; Kissick, RCaso SGSB-E600-EIniciativa emprendedora“Mesosphere: Creating Lasting Value on Top of Open Source Software” explores the challenges associated with building a company on top of open source software. In 2013, Florian Leibert, Ben Hindman, and Tobias Knaup founded Mesosphere. By combining proprietary software products with an open source software called Apache Mesos, Mesosphere developed a single platform called the datacenter operating system (DC/OS). With the DC/OS, companies could ...Desde 8,20 €
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Charles Schwab Corp. in 2017 - Teaching note
Siegel, R; Makinen, JNota del Instructor SGSB-SM282TN-EDirección estratégicaBy almost any measure, Charles Schwab Corp. appeared to be killing it in 2017. The wealth management, banking, custody and brokerage firm’s stock was trading near its all-time high. It was posting unprecedented levels of new client accounts, net new client assets, revenues and profits and had a record $3.12 trillion in client assets under management. Schwab was taking customers and assets from old-line wire houses like Morgan Stanley, while fendi...Desde 0,00 €
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Autodesk in 2016: Transforming to Meet a Changing Industry - Teaching note
Siegel, R; Seibert, PNota del Instructor SGSB-E613TN-EIniciativa emprendedoraThe purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new manufacturing processes affecting every aspect of the company’s future, students will be introduced to the various decisions and challenges a corporation has to face in order to remain ahead of massive industry disruption. The case anal...Desde 0,00 €