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EMco and SolarT (B)
Levine, PCaso SGSB-E582B-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 5,74 €
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EMco and SolarT (A)
Levine, PCaso SGSB-E582A-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 8,20 €
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EMco and SolarT (C)
Levine, PCaso SGSB-E582C-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 5,74 €
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EMco and SolarT (A) - (C) - Teaching note
Levine, PCaso SGSB-E582TN-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 5,74 €
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EMco and SolarT
Levine, PCaso SGSB-E582-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 8,20 €
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Dark Side of Customer Analytics (Commentary for HBR Case Study)
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705Z-EDirección estratégicaHealth insurer IFA and grocery chain ShopSense have formed an intriguing partnership, but it threatens to test customers' tolerance for sharing personal information. For years, IFA's regional manager for West Coast operations, Laura Brickman, had been championing the use of customer analytics--drawing conclusions about consumer behaviors based on patterns found in collected data. She came away from a meeting with the grocer's analytics chief, Ste...Desde 8,20 €
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Dark Side of Customer Analytics (HBR Case Study and Commentary)
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705A-EDirección estratégicaHealth insurer IFA and grocery chain ShopSense have formed an intriguing partnership, but it threatens to test customers' tolerance for sharing personal information. For years, IFA's regional manager for West Coast operations, Laura Brickman, had been championing the use of customer analytics--drawing conclusions about consumer behaviors based on patterns found in collected data. She came away from a meeting with the grocer's analytics chief, Ste...Desde 8,20 €
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El caso HBR: el lado oscuro del an lisis del consumidor
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705ADirección estratégicaSalud aseguradora IFA y ShopSense cadena de supermercados han formado una asociación interesante, pero amenaza con la tolerancia de las pruebas de los clientes para compartir información personal. Durante años, el gerente regional de IFA para las operaciones de la Costa Oeste, Laura Brickman, había estado defendiendo el uso de análisis de clientes - sacar conclusiones acerca de los comportamientos de los consumidores sobre la base de patrones que...Desde 8,20 €