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EMco and SolarT (B)
Levine, PCaso SGSB-E582B-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 5,74 €
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EMco and SolarT (A)
Levine, PCaso SGSB-E582A-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 8,20 €
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EMco and SolarT (C)
Levine, PCaso SGSB-E582C-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 5,74 €
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EMco and SolarT (A) - (C) - Teaching note
Levine, PCaso SGSB-E582TN-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 5,74 €
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EMco and SolarT
Levine, PCaso SGSB-E582-EIniciativa emprendedoraThe EMco and SolarT case is presented in a series of four short vignettes involved two women, Carrie and Marguerite, who have a twenty-year friendship. Carrie, a venture capitalist, sits on the board of an energy management company called EMco. When EMco’s CEO reports that he is recruiting for a new VP of Sales, Carrie immediately introduces him to Marguerite, a seasoned sales executive. Marguerite soon joins EMco and the next three vignettes ...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €