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Birch Benders
Lattin, J; Saucedo, MCaso SGSB-E633-EIniciativa emprendedoraThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Desde 8,20 €
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Birch Benders - Teaching note
Lattin, J; Saucedo, MNota del Instructor SGSB-E633TN-EIniciativa emprendedoraThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Desde 0,00 €