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Mobius Motors: Building an African Car
Sorensen, J; Kennedy, M; Jorasch, GCaso SGSB-IDE01-EInnovación y cambioMobius Motors manufactures and sells low-cost cars in the Kenyan market. The company strives to make the cars such that they are affordable, yet still perform well on Africa’s generally poor road networks. The company has attracted a lot of attention from development and venture financiers, and has ambitious plans to expand throughout the African continent. However, Mobius’s fleet of vehicle is still currently very small, and the company faces...Desde 8,20 €
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EcoPost: Financing a Green Start-up in Africa
Sorensen, J; Kennedy, M; Jorasch, GCaso SGSB-IDE02-EInnovación y cambioBased in Nairobi, Kenya, EcoPost manufactures construction posts out of the thousands of tons of plastic waste produced daily by the city. The posts, which are manufactured using second-hand industrial equipment, are frequently used to build fences, park benches, and other objects. Because lumber is very scarce in Kenya, and subject to theft and termite damage, the posts sell very well, and the company has trouble keeping up with demand. The comp...Desde 8,20 €
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Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCaso SGSB-IDE05-EInnovación y cambioAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Desde 8,20 €
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment - Teaching note
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Nota del Instructor INSEAD-4999TN-EGobierno corporativo, Servicios y operacionesTeaching note for the case “Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment”Desde 0,00 €
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Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCaso SGSB-IDE06-EInnovación y cambioIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Desde 8,20 €
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Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiNota del Instructor SGSB-IDE06TN-EInnovación y cambioIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Desde 0,00 €
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The Evolution of the Circus Industry (A)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Caso INSEAD-4999A-EGobierno corporativo, Servicios y operacionesThis is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts. The case reveals that the industry had become a red ocean with limited profit and ...Desde 8,20 €
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (case B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Caso INSEAD-4999B-EGobierno corporativo, Servicios y operacionesThis is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths...Desde 8,20 €
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Incluso un payaso puede hacerlo: el Cirque du Soleil recrea el espectáculo en vivo (Caso B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Caso INSEAD-4999BSPGobierno corporativo, Servicios y operacionesEste es el segundo de una serie de dos casos. Cirque du Soleil entró con mucho éxito una industria circense estructuralmente poco atractivo. Fue capaz de reinventar la industria y creó un nuevo espacio de mercado, desafiando las suposiciones convencionales sobre cómo competir. Innovó en el valor desplazando el grupo de compradores de los niños (usuarios finales del circo tradicional) a los adultos (compradores del circo tradicional), basándose en...Desde 8,20 €