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Mobilizing Surge Response Teams
Lichtendahl, Kenneth C. Jr.; Tassone, Eric; Boatright, BenjaminCaso DARDEN-QA-0935-EAnálisis de decisionesIn July 2021, the Biden administration formed surge response teams to assist states with the surge in COVID-19 cases. The aim was to track the virus’s development using data provided from the states to keep the country aware of hotspots as the Delta variant spread. In detailing surges in Missouri and Florida, it became apparent that the data regarding deaths related to COVID-19 was where the surge response teams decided to focus as a means to tra...Desde 8,20 €
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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621106-EServicios y operacionesIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foDesde 8,20 €
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminNota técnica DARDEN-QA-0941-EAnálisis de decisionesGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Desde 8,20 €
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621105-EServicios y operacionesIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stDesde 8,20 €
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A/B Testing at Vungle
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; Fragkos, IoannisCaso DARDEN-QA-0821-EAnálisis de decisionesTwo recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.Desde 8,20 €
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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0720-EAnálisis de decisionesSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Desde 8,20 €