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The Female Economy
Silverstein, Michael J.; Sayre, KateArtículo HBS-R0909D-EDirección estratégicaAs a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could reach $28 trillion in the next five years. Women drive the world economy, in fact. Yet most companies do a remarkably poor job of serving them, a new study by the Boston Consulting Group reveals. BCG surveyed more than 12,000 women from a variety of geographies, income levels, and walks of life ab...Desde 8,20 €
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Democracy and Women's Rights in America: The Fight over the ERA
Moss, David A.; Smekar, Amy; Grodzins, Dean; Wilf, Rachel; Campasano, MarcCaso HBS-716041-EEconomíaOn the afternoon of June 21, 1982, the Florida Senate prepared to vote on whether to ratify the proposed Equal Rights Amendment (ERA) to the U.S. Constitution, which stated that "Equality of Rights under the law shall not be denied or abridged by the United States or by any State on account of sex." Supporters believed the ERA was essential to winning equal rights for women. Opponents claimed that the proposed amendment would dangerously expand f...Desde 8,20 €
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La economía femenina
Silverstein, Michael J.; Sayre, KateArtículo HBS-R0909DDirección estratégicaComo un mercado, las mujeres representan una oportunidad más grande que China e India combinadas. Controlan $ 20 billones de dólares en el gasto del consumidor, y esa cifra podría llegar a $ 28 de billones de dólares en los próximos cinco años. Las mujeres conducen la economía mundial, de hecho. Sin embargo, la mayoría de las empresas hacen un trabajo muy pobre de servir a ellos, un nuevo estudio realizado por el Boston Consulting Group revela. B...Desde 8,20 €
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Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution
Moss, David A.; Campasano, MarcCaso HBS-716052-EEconomíaIn late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances. Congress had approved the plan, but some of the President's advisers warned that the federal government lacked the authority to establish a bank because the Constitution did not grant ...Desde 8,20 €