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Clover (A) - (B) - Teaching note
Leslie, M; Speiser, M; Makinen, JNota del Instructor SGSB-SM283TN-EDirección estratégicaClover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard on a new product: a tablet-based cash register with built-in credit card processing. Large credit card payment processing companies had started noticing Clover and one had just agreed to pre-order $2 million of Clover hardware. It wa...Desde 0,00 €
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Clover (A)
Leslie, M; Speiser, M; Makinen, JCaso SGSB-SM283A-EDirección estratégicaClover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard on a new product: a tablet-based cash register with built-in credit card processing. Large credit card payment processing companies had started noticing Clover and one had just agreed to pre-order $2 million of Clover hardware. It wa...Desde 8,20 €
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Clover (B)
Leslie, M; Speiser, M; Makinen, JCaso SGSB-SM283B-EDirección estratégicaClover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard on a new product: a tablet-based cash register with built-in credit card processing. Large credit card payment processing companies had started noticing Clover and one had just agreed to pre-order $2 million of Clover hardware. It wa...Desde 5,74 €
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Invento Robotics: Launching Humanoid Robots - Teaching Note
M Harshvardhan; Bipul KumarNota del Instructor IVEY-8B21A019-EMarketingTeaching note for product 9B21A019.Desde 0,00 €
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Invento Robotics: Launching Humanoid Robots
M Harshvardhan; Bipul KumarCaso IVEY-9B21A019-EMarketingBased in Bengaluru, India, Invento Robotics (Invento) was a start-up that manufactured humanoid robots. In October 2017, Invento received a mandate to develop a humanoid robot to welcome India’s prime minister and the US president’s senior adviser at the Global Entrepreneurship Summit that year in Hyderabad. It was a high-stakes event for Invento; a positive reception to the robots would mean many leads for the company, while a negative response ...Desde 8,20 €