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Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
David P. BaronCaso SGSB-P52A-EEconomíaIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Desde 8,20 €
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Wal-Mart: Nonmarket Pressure and Reputation Risk (B): A New Nonmarket Strategy
David P. BaronCaso SGSB-P52B-EEconomíaIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Desde 5,74 €
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Parmareggio S.P.A.: O Líder mundial em queijo Parmesao
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-P-PPServicios y operacionesA Parmareggio foi fundada em 1983. Em 2004, o Consórcio Cooperativista Granterr adquiriu a totalidade do capital da empresa, conduzindo a uma mudança estratégica na empresa. Em 2016, a Parmareggio havia tornado-se no líder indiscutível na categoria graças ao seu compromisso de controlo abrangente da cadeia de abastecimento, à criação de uma marca, à publicidade e aos seus processos de inovação destinados a criar novos produtos que geravam novas o...Desde 8,20 €
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Parmareggio S.P.A.: Global Leader in Parmesan Cheese. Teaching Note
Llano Irusta, M. A.; Rodríguez Bouzo, S.Nota del Instructor IIST-PITN-180-E-EServicios y operacionesParmareggio was founded in 1983. In 2004, the Granterre Cooperative Consortium acquired the total capital of the company, promoting a strategic change. In 2016, Parmareggio had become the undisputed leader in its category thanks to its commitment to the integral control of the supply chain, the creation of a brand, and advertising. Also decisive were the company’s innovation processes, aimed at creating new products that would boost opportunities...Desde 0,00 €
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Parmareggio S.P.A.: Global Leader in Parmesan Cheese
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-E-EServicios y operacionesParmareggio was founded in 1983. In 2004, the Granterre Cooperative Consortium acquired the total capital of the company, promoting a strategic change. In 2016, Parmareggio had become the undisputed leader in its category thanks to its commitment to the integral control of the supply chain, the creation of a brand, and advertising. Also decisive were the company’s innovation processes, aimed at creating new products that would boost opportunities...Desde 8,20 €