Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
David P. BaronCaso SGSB-P52A-EEconomíaIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Desde 8,20 €
-
Wal-Mart: Nonmarket Pressure and Reputation Risk (B): A New Nonmarket Strategy
David P. BaronCaso SGSB-P52B-EEconomíaIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Desde 5,74 €
-
How to Save Good Ideas
Kotter, John P.; Kehoe, JeffArtículo HBS-R1010M-ELiderazgo y Dirección de personasWhen it comes to gaining buy-in for a new idea, we've been taught to focus on getting the idea right instead of on making sure people understand and support it. That, explains Kotter, has left us unprepared to deal with the attacks that can kill off even the most carefully developed concepts. In this edited interview, the leadership expert discusses various idea-killing attacks and offers some rules for responding to them. Whether you're working ...Desde 8,20 €
-
Cómo salvar las buenas ideas
Kotter, John P.; Kehoe, JeffArtículo HBS-R1010MLiderazgo y Dirección de personasCuando se trata de ganar entrada para una nueva idea, se nos ha enseñado a centrarse en conseguir la idea correcta en lugar de en hacer que la gente entienda y lo apoyan. Eso, explica Kotter, nos ha dejado sin preparación para hacer frente a los ataques que pueden matar incluso fuera de los conceptos más cuidadosamente desarrollados. En esta entrevista editada, el experto en liderazgo discute varios ataques idea para matar y ofrece algunas reglas...Desde 8,20 €