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AIM Module 2 Introduction
Narayandas, Das; Sengupta, Arijit; Wray, JonathanCaso HBS-521072-EMarketingWritten from the point of view of Richard Jenkins, the Executive Vice-President of Medical Devices at SciMat. Presents his reflections on the series of events leading to the firing of one of SciMat's general managers, Erik Peterson. A redisguised and updated version of earlier case 494-113.Desde 8,20 €
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A Brief Note on Difficult Discussions Between Doctors and Patients
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCaso SGSB-ETH11-EA Brief Note on Difficult Discussions Between Doctors and Patients provides students with a framework to help them think about how to have such discussions. The framework has three parts: 1.Desde 8,20 €
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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Two Interpersonal Challenges
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCaso SGSB-ETH12-EThis case uses two important examples based at the Stanford Hospital. In the first, Joe Kelly is diagnosed with fast-growing lung cancer and must quickly go through a series of chemotherapy. Joe’s path includes discussions with his wife, son, and doctor about his prognosis and treatment. While Joe believes he is cured after the first round of chemotherapy, the doctor must communicate that the chance of relapse is high. In the second example, Ti...Desde 8,20 €
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Dr. Curley's Perfect Storm
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCaso SGSB-ETH10-EDr. Curley is an obstetrician that deals with a very difficult birth of the new Santorini child. The Santorinis have been through a stillbirth, and upon getting pregnant again, extreme cautions are taken to ensure the safety and health of their new child. This case takes the reader through the difficult decisions that must be made by the doctor and family as “a perfect storm” of birthing complications ensues. The Santorini’s son is born with dow...Desde 8,20 €