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A Brief Note on Difficult Discussions Between Doctors and Patients
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCaso SGSB-ETH11-EA Brief Note on Difficult Discussions Between Doctors and Patients provides students with a framework to help them think about how to have such discussions. The framework has three parts: 1.Desde 8,20 €
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Two Interpersonal Challenges
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCaso SGSB-ETH12-EThis case uses two important examples based at the Stanford Hospital. In the first, Joe Kelly is diagnosed with fast-growing lung cancer and must quickly go through a series of chemotherapy. Joe’s path includes discussions with his wife, son, and doctor about his prognosis and treatment. While Joe believes he is cured after the first round of chemotherapy, the doctor must communicate that the chance of relapse is high. In the second example, Ti...Desde 8,20 €
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Dr. Curley's Perfect Storm
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCaso SGSB-ETH10-EDr. Curley is an obstetrician that deals with a very difficult birth of the new Santorini child. The Santorinis have been through a stillbirth, and upon getting pregnant again, extreme cautions are taken to ensure the safety and health of their new child. This case takes the reader through the difficult decisions that must be made by the doctor and family as “a perfect storm” of birthing complications ensues. The Santorini’s son is born with dow...Desde 8,20 €
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El descenso de las finanzas
Ferguson, NiallArtículo HBS-R0907DEconomía¿Qué pasa si la actual recesión resulta ser igual que la Gran Depresión de 1929-1933? Cuatro años a partir de ahora, los Estados Unidos podrían encontrarse con una economía aún se contrae, la mitad de los bancos como en 2009, una tercera parte de los fondos de cobertura, y la banca minorista se asemeja a un servicio público. La deuda federal podría ser de $ 20 billones de dólares, la tasa máxima sobre los ingresos de impuestos al 45%, y el S & P ...Desde 8,20 €
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Mad About Plaid (HBR Case Study and Commentary)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArtículo HBS-R0711A-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Desde 8,20 €
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El caso HBR: Locos por el "sello brit nico"
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArtículo HBS-R0711AMarketingCastlebridge & Company, un fabricante de prendas de vestir exteriores de alta calidad, es una institución británica centenaria. Su sede se mantienen en Londres, pero la mayor parte de su producción se ha trasladado al exterior. Con la última fábrica nacional programado para cerca, los ejecutivos de la empresa luchan para preservar la "identidad británica" de la marca. Para el historiador Niall Ferguson, el cierre de la planta es un paso lógico. E...Desde 8,20 €