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MedfirstIndia: Digital Marketing Analytics for Decision-Making - Teaching Note
Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan KarpuramNota del Instructor IVEY-W34168-EIniciativa emprendedora, MarketingTeaching note for product W34167.Desde 0,00 €
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Satya: Authentic Entrepreneurship and Community - Teaching Note
Vania Sakelaris; Janice ByrneNota del Instructor IVEY-W28480-EIniciativa emprendedoraTeaching note for product W28479.Desde 0,00 €
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCaso IVEY-W26182-EIniciativa emprendedora, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacDesde 8,20 €
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MedfirstIndia: Digital Marketing Analytics for Decision-Making
Sheri Lambert, Amy Lavin, Pradeep Racherla, Shravan KarpuramCaso IVEY-W34167-EIniciativa emprendedora, MarketingMedfirstIndia Trading Private Limited was a privately owned e-commerce start-up in India. The firm’s goal was to establish a first-of-its-kind medical devices e-commerce platform catering to various underserved market segments, such as small hospitals and independent medical practices. The firm relied primarily on digital channels for branding and customer outreach. However, the founders did not have a structured data-driven decision-making strat...Desde 8,20 €