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McDonald's
Quelch, John A.; Herman, KerryCaso HBS-508025-EMarketingAn abstract is not available for this product.Desde 8,20 €
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Marketing the "$100 Laptop" (A), (B) & (C), Teaching Note
Quelch, John A.; Knoop, Carin-IsabelNota del Instructor HBS-508055-EMarketingTeaching Note to (508-024), (508-032) & (508-065).Desde 0,00 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeNota del Instructor HBS-914502-EMarketingTeaching Note for Product #914501Desde 0,00 €
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Cottle-Taylor: Expanding the Oral Care Group in India, Teaching Note
Quelch, John A.; Zalosh, AlisaNota del Instructor HBS-4351-EMarketingTeaching Note for Product Number 4350Desde 0,00 €
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareDesde 8,20 €
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Reed Supermarkets: A New Wave of Competitors, Teaching Note
Quelch, John A.; Carlson, CaroleNota del Instructor HBS-4297-EMarketingTeaching note for brief case 4296.Desde 0,00 €
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El “Proyecto Azul” de Pepsi
Quelch, John A.Caso HBS-506S16MarketingLos ejecutivos de PepsiCo está considerando la posibilidad de un posible rediseño de la Pepsi carbonatada envases de bebidas en todo el mundo para dar a la marca una imagen moderna, actualizada y "propiedad" del color azul contra la "propiedad" de Coca-Cola del color rojo.Desde 8,20 €
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Satya: Authentic Entrepreneurship and Community - Teaching Note
Vania Sakelaris; Janice ByrneNota del Instructor IVEY-W28480-EIniciativa emprendedoraTeaching note for product W28479.Desde 0,00 €
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCaso IVEY-W26182-EIniciativa emprendedora, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacDesde 8,20 €