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Cultural Innovation
Holt, Douglas B.Artículo HBS-R2005J-EIniciativa emprendedoraCompanies struggle with innovation because they put all their chips on one innovation paradigm--what Holt calls "better mousetraps." This is innovation as conceived by engineers and economists--a race to create the killer value proposition. It wins on funDesde 8,20 €
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Satya: Authentic Entrepreneurship and Community - Teaching Note
Vania Sakelaris; Janice ByrneNota del Instructor IVEY-W28480-EIniciativa emprendedoraTeaching note for product W28479.Desde 0,00 €
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCaso IVEY-W26182-EIniciativa emprendedora, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacDesde 8,20 €
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Branding in the Age of Social Media
Holt, Douglas B.Artículo HBS-R1603B-EMarketingSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less significant. Wha...Desde 8,20 €