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LDFL India Limited: Adapting a Multi-Channel Distribution System for Omnichannel Consumers - Teaching Note
Jaydeep MukherjeeNota del Instructor IVEY-8B20A020-EMarketingTeaching note for product 9B20A020.Desde 0,00 €
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Logic Fruit Technologies: Growth and Business Strategy - Teaching Note
Devinder Kumar; Rajesh Singh; Jaydeep MukherjeeNota del Instructor IVEY-W33540-EDirección estratégica, Servicios y operacionesTeaching note for product W33539.Desde 0,00 €
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Satya: Authentic Entrepreneurship and Community - Teaching Note
Vania Sakelaris; Janice ByrneNota del Instructor IVEY-W28480-EIniciativa emprendedoraTeaching note for product W28479.Desde 0,00 €
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCaso IVEY-W26182-EIniciativa emprendedora, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacDesde 8,20 €
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OSSCube: Deciding on the Levers of Growth
Jaydeep MukherjeeCaso IVEY-9B17A041-EDirección estratégica, Iniciativa emprendedora, MarketingIn November 2015, the co-founders of OSSCube Solutions Ltd., an Indian-based information technology (IT) solution provider, faced the risk of shrinking and uncertain profits if they continued with their open source solution strategy. Changing to non-open-source technology would entail re-positioning the company in the minds of employees and customers. The re-positioning could lead to a more stable revenue stream and open up access to larger custo...Desde 8,20 €
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SmartMoney: Digital Payments Strategy in India
Jaydeep Mukherjee; Anup AgrawalCaso IVEY-9B20A007-EDirección estratégica, Iniciativa emprendedora, MarketingOn March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company’s management team to propose a strategy for capturing 10 per cent of India’s digital payments market in financial year 2019–20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market pr...Desde 8,20 €