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Tim Hortons: Bringing Canada’s Iconic Coffee to China - Teaching Note
Lucas Liang WangNota del Instructor IVEY-W25261-EDirección estratégicaTeaching note for product W25260.Desde 0,00 €
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Feihe: Strategic Adjustment under a Pandemic Crisis - Teaching Note
Haifen Lin; Xiangli Xuan; Yunqing Ma; Youbin LengNota del Instructor IVEY-8B21M064-EDirección estratégicaTeaching note for product 9B21M064.Desde 0,00 €
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Dalian Xinhe Leather Clothing: Strategic Transformation in Response to COVID-19 - Teaching Note
Haifen Lin; Sun Zhou; Xiangtong LiuNota del Instructor IVEY-8B21M017-EDirección estratégicaTeaching note for product 9B21M017.Desde 0,00 €
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunNota del Instructor IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Desde 0,00 €
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Leasun:Digital Transformation of a Traditional Canned Food Company
Haifen Lin; Xiangtong LiuCaso IVEY-W25048-EDirección estratégica, Liderazgo y Dirección de personasFounded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The companDesde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business - Teaching Note
Lucas Liang Wang; Qing DaiNota del Instructor IVEY-W27258-EDirección estratégicaTeaching note for product W27257.Desde 0,00 €
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Top Cloud-Agri Technology Co., Ltd.: Digital Business Model
Haifen Lin; Tingchen Qu; Shaojie HanCaso IVEY-9B20M052-EDirección estratégica, Iniciativa emprendedoraTop Cloud-Agri Technology Co., Ltd. (TPYN) was a Chinese high-tech company serving the agricultural industry. By implementing a digital business model, TPYN transformed from a traditional business model to a digital leader in the industry. To achieve further growth and develop an innovative digital business model, the chairman of the company put forward the new concept of “open, share, integrate, and win-win.” This concept presented not only a ra...Desde 8,20 €