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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenNota del Instructor INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Desde 0,00 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenCaso INSEAD-5685PT-PPMarketingRenova, a Portuguese toilet paper manufacturer, struggles to survive in a stagnant and widespread market dominated by international giants and private brands. With a view to growing and remaining independent, CEO Paulo Pereira da Silva considers three options 1) private label production, 2) new functional innovations and 3) the launch of black toilet paper. What should he do? And how should the chosen strategy be implemented? Exploring the challe...Desde 8,20 €
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Tim Hortons: Bringing Canada’s Iconic Coffee to China - Teaching Note
Lucas Liang WangNota del Instructor IVEY-W25261-EDirección estratégicaTeaching note for product W25260.Desde 0,00 €
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Loctek: Digital Transformation to a Cross-Border E-business - Teaching Note
Lucas Liang Wang; Qing DaiNota del Instructor IVEY-W27258-EDirección estratégicaTeaching note for product W27257.Desde 0,00 €