Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Tim Hortons: Bringing Canada’s Iconic Coffee to China - Teaching Note
Lucas Liang WangNota del Instructor IVEY-W25261-EDirección estratégicaTeaching note for product W25260.Desde 0,00 €
-
Customer Lifetime Social Value (CLSV), Teaching Note
Ofek, Elie; Libai, Barak; Muller, EitanNota del Instructor HBS-521081-EMarketingTeaching note for 518077.Desde 0,00 €
-
Loctek: Digital Transformation to a Cross-Border E-business - Teaching Note
Lucas Liang Wang; Qing DaiNota del Instructor IVEY-W27258-EDirección estratégicaTeaching note for product W27257.Desde 0,00 €
-
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
Ofek, Elie; Toubia, Olivier; Toubia, DidierCaso HBS-521104-EDirección estratégicaTwenty five years after it was initially proposed, Clay Christensen's theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term "disruptive innovation" is often used in ways and contexts that are not consistent with Christensen's original theory, which argues for initially accessing the market from the low end. For example, there has been controversy as to whether ...Desde 8,20 €