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The Transformation of Microsoft
Foley, C. Fritz; Mayfield, E. Scott; Boland, F. KatelynnCaso HBS-218048-EFinanzasIn early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these oppDesde 8,20 €
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WL Ross and Plascar
Foley, C. Fritz; Meyer, LinneaCaso HBS-209091-EFinanzasHow can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio Ltda., the Brazilian subsidiary of the bankrupt global auto components company Collins & Aikman Corp. In evaluating this opportunity, students must analyze Ross's strategy to reshape ...Desde 8,20 €
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The Transformation of Microsoft, Teaching Note
Foley, C. Fritz; Boland, F. KatelynnNota del Instructor HBS-218140-EFinanzasTeaching Note for HBS No. 218048.Desde 0,00 €
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Belco Global Foods, Teaching Note
Foley, C. Fritz; Johnson, MatthewNota del Instructor HBS-211042-EFinanzasTeaching Note for 211033.Desde 0,00 €
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Desde 8,20 €
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AB InBev: Brewing Up Forecasts during COVID-19
Foley, C. Fritz; Egan, Mark; Cekin, Esel; Billaud, EmilieCaso HBS-224020-EFinanzasIn July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev grappled with the repercussions of the pandemic, particularly the adverse effects on on-trade customers like bars and restaurants. Historically a traditional firm in a conventional indus...Desde 8,20 €
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Noble Group (Spanish Version)
Foley, C. Fritz; Shih-ta Chen, Michael; Johnson, Matthew; Meyer, LinneaCaso HBS-213S02Finanzas¿Qué papel desempeña la financiación del comercio para facilitar la gestión global de la cadena de suministro? Richard S. Elman, fundador y CEO de Noble Group Ltd., una globales materias primas empresa comercial con sede en Hong Kong, debe reunir capital para apoyar las necesidades de capital de trabajo e inversión de la empresa. En la evaluación de lo que significa Elman debe reunir capital, los estudiantes deben tener en cuenta las cuestiones r...Desde 8,20 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €