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Making Financial Markets Work For Consumers
Campbell, John Y.; Jackson, Howell E.; Madrian, Brigitte C.; Tufano, PeterArtículo HBS-R1107B-EEconomíaIn 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act created a new federal agency, the Consumer Financial Protection Bureau, to improve the functioning of consumer financial services markets. The Bureau is scheduled to open its doors in July 2011. Its first director will be responsible not only for setting the policy direction of the agency but also for establishing its organizational structure and management climate. In this op...Desde 8,20 €
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Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Nota del Instructor HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Desde 0,00 €
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Artículo HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Desde 8,20 €
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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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ANA (A) and (B), Teaching Note
Chung, Doug J.Nota del Instructor HBS-516063-EMarketingTeaching note for cases 515034 and 516054.Desde 0,00 €