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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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Making Financial Markets Work For Consumers
Campbell, John Y.; Jackson, Howell E.; Madrian, Brigitte C.; Tufano, PeterArtículo HBS-R1107B-EEconomíaIn 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act created a new federal agency, the Consumer Financial Protection Bureau, to improve the functioning of consumer financial services markets. The Bureau is scheduled to open its doors in July 2011. Its first director will be responsible not only for setting the policy direction of the agency but also for establishing its organizational structure and management climate. In this op...Desde 8,20 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
Kimberley Howard; William Wei; Vicky NieCaso IVEY-9B14A013-EDirección estratégica, Iniciativa emprendedora, MarketingAn immigrant entrepreneur created Hi-Bridge Consulting Corporation, a company that imported and distributed alcoholic products in Canada, among other activities. In 2009, the entrepreneur brought Yanjing beer to Canada from China, even though the Chinese brewery did not have an articulated international expansion strategy in Canada at the time. Despite numerous challenges in the Canadian beer market, the entrepreneur made significant headway. How...Desde 8,20 €
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A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
Francesca Spigarelli; Ilan Alon; William WeiCaso IVEY-9B09M097-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, t...Desde 8,20 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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Ebidding: Taking Advantage of a Window of Opportunity during COVID-19 - Teaching Note
Haibo Hu; Fan Yu; Chunbing Mao; Haitao Lu; Meiju Fei; William WeiNota del Instructor IVEY-W24979-EDirección estratégicaTeaching note for product W24978.Desde 0,00 €
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Atlantic Corporation
Tufano, PeterCaso HBS-208S14FinanzasDos fabricantes de productos forestales negocian la venta de un grupo de activos. ACER permitiría que el comprador se deprecie rápidamente el intensificó base para justificar una alta valoración. El vendedor pagó recientemente greenmail, y esta operación puede estar relacionado con su deseo de evitar el pago de un segundo inversor.Desde 8,20 €
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United Grain Growers Ltd. (A) (Spanish Version)
Tufano, Peter; Gilson, Stuart C.; Musher, JoshuaCaso HBS-203S02FinanzasEstados Productores de Granos Ltd. (UGG), un distribuidor de grano canadiense, auditado su exposición a una serie de riesgos importantes, especialmente el impacto del clima en los volúmenes de granos y la utilidad de operación. La comprensión de estos riesgos fue crucial, ya que la empresa se encontraba en medio de un importante programa de modernización y diversificación. Pero a pesar de UGG ya se gestionan los riesgos tradicionales a través de ...Desde 8,20 €