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Responding to the Wii? (Spanish version)
Hagiu, Andrei; Halaburda, HannaCaso HBS-711S09Dirección estratégica18-to-65-year-old males. Hirai was determined to restore that supremacy in the current generation or the next. He knew that whether or not he publicly defined SCEI's strategy as a response to Wii, he had to find a way for his company to deal with the new order of the videogame industry that Nintendo had created. In seeking to do so, Hirai might find guidance in the history of the industry, which had been marked by rapid and frequent changes of f...Desde 8,20 €
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Responding to the Wii
Hagiu, Andrei; Halaburda, HannaCaso HBS-709448-EDirección estratégicaAfter years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment Inc. (SCEI), was contemplating questions from reporters about how Sony planned to respond to Nintendo's Wii console, which was dramatically leading Sony's PlayStation 3 and Microsoft's...Desde 8,20 €