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ProTech, Inc. (Spanish Version)
Piper, Thomas R.; Ehrlich, Susan P.Caso HBS-208S21FinanzasUna empresa está considerando la eliminación de una línea de productos. Como parte de esa consideración, debe desarrollar posibles estrategias para el cierre de la división, e identificar las implicaciones económicas y no económicas de la estrategia. La situación se complica por la necesidad de la empresa para una infusión de capital propio.Desde 8,20 €
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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Desde 8,20 €
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Malden Mills (A) (Abridged)
Nohria, Nitin; Piper, Thomas R.Caso HBS-410083-ELiderazgo y Dirección de personasCEO Aaron Feuerstein of Malden Mills decided to pay idled workers after a massive fire at his mill in 1995. Focuses on the decisions made post-fire and the rebuilding process and eventual bankruptcy of the company. Also outlines creditors' struggle to decide whether to lend Feuerstein additional funds to enable him to regain control of the company after emerging from bankruptcy.Desde 8,20 €
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Jones Electrical Distribution, Teaching Note
Piper, Thomas R.; DeVolder, JeffreyNota del Instructor HBS-4180-EFinanzasTeaching Note for 4179.Desde 0,00 €
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Empowered
Bernoff, Josh; Schadler, TedArtículo HBS-R1007H-ELiderazgo y Dirección de personasAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Desde 8,20 €
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Assessing a Company's Future Financial Health, Teaching Note
Piper, Thomas R.Nota del Instructor HBS-911415-EFinanzasTeaching Note for 911412.Desde 0,00 €
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Malden Mills (A), (B) and (Abridged), Teaching Note
Piper, Thomas R.; Sesia, AldoNota del Instructor HBS-307018-ELiderazgo y Dirección de personasTeaching Note to (404-072) and (404-073).Desde 0,00 €
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Helping HEROes Collaborate: Fostering Employee-Driven Innovation with Information-Sharing Technology
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7043BC-EIn a company that systematically encourages employee HEROes-Highly Empowered and Resourceful Operatives-collaboration is essential; HEROes need to work together. People use information-sharing software and social collaboration systems to find other people or key information, and each leads to the other. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler examine these two key sides of collaboration: people and informa...Desde 8,20 €
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Helping HEROes Innovate: How Your Company Can Surface Ideas and Encourage Employee-Driven Innovation
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7037BC-EInnovation in a business powered by employee HEROes-Highly Empowered and Resourceful Operatives-is about speed, collaboration, and systems for capturing the best ideas. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler explain how these three elements enable employee HEROes to find the others who can help them get things started quickly. Speed, collaboration, and idea-capturing systems contribute to both minor, "sus...Desde 8,20 €
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The Future of the Groundswell: How Advances in Social Technology Will Continue to Shape Business
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8363BC-ESocial technologies are exploding. They are embedded within every activity, not just on computers, but also on mobile devices and in the real world. This is the ubiquitous groundswell. What does that mean exactly? In this chapter, social media strategy leaders Charlene Li and Josh Bernoff forecast the next steps in the groundswell trend. You'll learn how demographic and technology forces will create a disaggregated, collaborative, fluid world wit...Desde 8,20 €