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Talismark
Ruback, Richard S.; Yudkoff, RoyceCaso HBS-211097-EFinanzasTalismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be expensive and would interrupt its new customer acquisition efforts, and it would be 18 months until the company could begin to acquire new business. The case explores the rationale and consequences of re-engineeri...Desde 8,20 €
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The Rise of Mercado Libre
Barnett, William; Johnson, Christy; Mekikian, GaryCaso SGSB-IB109-EFinanzasMarcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets in Latin America. In the spirit of a Silicon Valley start-up, the company was started in a garage in Buenos Aires. By 2006, Mercado Libre hosted the largest online trading platform in Latin America. Just prior to th...Desde 8,20 €
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The Rise of Mercado Libre
Barnett, William; Johnson, Christy; Mekikian, GaryCaso SGSB-IB109 Spanish VersionFinanzasMarcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets in Latin America. In the spirit of a Silicon Valley start-up, the company was started in a garage in Buenos Aires. By 2006, Mercado Libre hosted the largest online trading platform in Latin America. Just prior to th...Desde 8,20 €