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Cost of Capital at Ameritrade (Spanish version)
Mitchell, Mark; Stafford, ErikCaso HBS-203S18FinanzasAmeritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate sufficient future cash flows to merit the investment, Joe Ricketts, chairman and CEO of Ameritrade, needs an estimate of the project's cost of capital. There is considerable disagreement a...Desde 8,20 €