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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Nota técnica DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Desde 8,20 €
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Polar Sports, Inc., Teaching Note
Kester, W. Carl; Wang, WeiNota del Instructor HBS-913514-EFinanzasTeaching Note for Product #913513Desde 0,00 €
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Hill Country Snack Foods Co., Teaching Note
Kester, W. Carl; Stephenson, CraigNota del Instructor HBS-913518-EFinanzasTeaching Note for Product #913517Desde 0,00 €
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Classic Fixtures & Hardware Company, Teaching Note
Kester, W. Carl; Stephenson, CraigNota del Instructor HBS-915524-EFinanzasTeaching note for case 915523.Desde 0,00 €
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Classic Fixtures & Hardware Company
Kester, W. Carl; Stephenson, CraigCaso HBS-915523-EFinanzasClassic Fixtures & Hardware Company is a nationally-known manufacturer and distributor of kitchen and bathroom fixtures and trim, as well as lock sets and hardware for doors and windows. The company is privately held and has limited access to capital markets, so it depends on a loan facility with Southwest National Bank to finance its seasonal working capital needs. Level production and seasonal sales result in higher inventory levels and loan ba...Desde 8,20 €
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Winfield Refuse Management, Inc.: Raising Debt vs. Equity, Teaching Note
Kester, W. Carl; Yong, SunruNota del Instructor HBS-913531-EFinanzasTeaching Note for Product #913530Desde 0,00 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCaso DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Desde 8,20 €
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Wheaties: Reinvigorating an Iconic Brand (A)
Moore, Marian Chapman; Weinberg, AdamCaso DARDEN-M-0828-EMarketingThis case series is taught in Darden's course elective, Managing Consumer Brands. In the spring of 2008, the marketing editor for Wheaties was getting ready for a meeting to discuss ideas about how to reinvigorate one of the most iconic and well-known cereal brands in America, which over the preceding few years had experienced a steady decline in market share. The only limitation the manager would impose was that any new product could not replace...Desde 8,20 €
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Wheaties: Reinvigorating an Iconic Brand (B)
Moore, Marian Chapman; Weinberg, AdamCaso DARDEN-M-0829-EMarketingThe marketing manager and the Wheaties brand team launched a line extension they believed would bolster the legendary brand. Wheaties FUEL, a ready-to-eat cereal targeted specifically toward men and designed to help users "Prepare to Win" was introduced to consumers in September 2009, with a 360-degree campaign utilizing television, print, online, and in-store promotions to build awareness. By gaining buy-in early on from Peyton Manning, Kevin Ga...Desde 5,74 €