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The 2012 Republican Presidential Primaries
Neil BendleCaso IVEY-9B13A003-EMarketingThe U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the...Desde 8,20 €
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West Ham United Football Club’s Olympic Stadium Move
Matthew Thomson; Neil BendleCaso IVEY-9B11A030-EDirección estratégica, MarketingWest Ham United was an English football (soccer) team that competed to win the right to move its games to the stadium being constructed for the 2012 London Olympics. It secured financial support from the local government and the backing of U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham, despite this, won the right to move. The case focuses on ensu...Desde 8,20 €
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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCaso IVEY-9B11A042-EDirección estratégica, MarketingSince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Desde 8,20 €
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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Hospital Corporation of America (A) (Spanish Version)
Kester, W. CarlCaso HBS-202S25FinanzasHCA relación entre la deuda y el capital total se aproxima al 70%, poniendo en peligro su calificación de los bonos de un solo Una. Los estudiantes deben determinar un coeficiente de endeudamiento meta apropiada para HCA a la luz de sus objetivos de crecimiento, su estrategia de adquisición y su entorno normativo cambiante.Desde 8,20 €
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Uber: Managing a Ride in China (Spanish version)
Xiaoke Xu; Xin (Shane) Wang; Neil BendleCaso IVEY-9B15AS047Dirección estratégica, MarketingAs the ride-sharing app, Uber, expands into China, it is confronted by government regulatory concerns and local competition, while also facing opportunities generated by a fast-growing emerging market and aided by local collaborators. Uber endeavours to take the lead in the market, but, as the newcomer, it needs to make many decisions. The case study highlights China’s online chauffeuring market and the challenges facing Uber. As students attempt...Desde 8,20 €
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Polar Sports, Inc., Teaching Note
Kester, W. Carl; Wang, WeiNota del Instructor HBS-913514-EFinanzasTeaching Note for Product #913513Desde 0,00 €
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Hill Country Snack Foods Co., Teaching Note
Kester, W. Carl; Stephenson, CraigNota del Instructor HBS-913518-EFinanzasTeaching Note for Product #913517Desde 0,00 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkNota del Instructor IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Desde 0,00 €