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AQR's DELTA Strategy, Teaching Note
Bergstresser, Daniel B.; Cohen, Lauren H.; Malloy, Christopher J.; Cohen, Randolph B.; Gray, TimothyNota del Instructor HBS-212084-EFinanzasTeaching Note for 212038.Desde 0,00 €
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCaso HBS-812105-EIniciativa emprendedoraDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Desde 8,20 €
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCaso HBS-813107-EIniciativa emprendedoraHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Desde 8,20 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €