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The Design of Experiments
Liedtka, Jeanne M.; Chen, ElizabethNota técnica DARDEN-BP-0564-EGobierno corporativoIn innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pilots rather than learning-oriented experiments. Building an evidence base behind new ideas, and particularly being ready to discard what doesn’t work, is critical for successful innovation. This technical note provides a hands-on, step-by-step guide a...Desde 8,20 €