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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCaso HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Desde 8,20 €
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCaso HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Desde 8,20 €
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCaso HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Desde 8,20 €
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCaso SGSB-SM219-EDirección estratégicaIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Desde 8,20 €
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Axel Springer in 2016: From Transformation to Acceleration - Teaching Note
Burgelman, R; Siegel, R; Kissick, RNota del Instructor SGSB-E610TN-EIniciativa emprendedoraAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Desde 0,00 €
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Axel Springer in 2016: From Transformation to Acceleration
Burgelman, R; Siegel, R; Kissick, RCaso SGSB-E610-EIniciativa emprendedoraAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Desde 8,20 €
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Invitrogen (A)
Burgelman, R; Siegel, R; Lee, RCaso SGSB-SM209A-EDirección estratégicaFounded in 1987, Invitrogen was one of the largest catalog life science companies in the industry. Its customers came from academic research, biotechnology and pharmaceutical companies and government laboratories. Scientists viewed Invitrogen as a one-stop shop for all major molecular biology, biochemistry and cell culture reagent products, with prices ranging from a hundred dollars to a few thousand dollars.Desde 8,20 €
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Porfolio & Partnership, Teaching Note
Hardymon, G. Felda; Leamon, AnnNota del Instructor HBS-809017-EIniciativa emprendedoraTeaching Note for [806036].Desde 0,00 €
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Village Ventures, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnNota del Instructor HBS-808010-EIniciativa emprendedoraTeaching Note to (806-080).Desde 0,00 €
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Vignette: Alternative Liquidity Options
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCaso HBS-812070-EIniciativa emprendedoraThe growth of companies that facilitate the sales of unregistered stock, such as that granted to employees of successful but long-private companies, has raised a number of questions among regulators, investors, and company founders. This brief vignette sketches out some of the benefits and drawbacks of alternative methods of liquidity.Desde 8,20 €