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Embrace
Chu, Michael; Bloom, David E.; Wagonfeld, Alison BerkleyCaso HBS-814001-EIniciativa emprendedoraDesde 8,20 €
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Advertising Experiments at RestaurantGrades, Teaching Note
Luca, Michael; Dai, Weijia; Kim, HyunjinNota del Instructor HBS-916039-EMarketingTeaching note for case 916038.Desde 0,00 €
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Creating the French Behavioral Insights Team
Luca, Michael; Kristal, Ariella; Billaud, EmilieCaso HBS-919015-EDirección estratégicaThis case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.Desde 8,20 €
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Fixing Discrimination in Online Marketplaces
Fisman, Ray; Luca, MichaelArtículo HBS-R1612G-ETecnologías de la informaciónOnline marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to include photos, names, and other means of identification, bias emerged in areas ranging from labor markets to credit applications to hous...Desde 8,20 €
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Scharffen Berger Chocolate Maker (A)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCaso HBS-606043-EServicios y operacionesScharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to unde...Desde 8,20 €
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Racial Discrimination on Airbnb: The Role of Platform Design
Luca, Michael; Stern, Scott; Cook, Devin; Kim, HyunjinCaso HBS-920051-EDirección estratégicaThe case opens with a description of Airbnb's successful growth from 2008-2016. The case emphasizes the vital role played by trust among guests and hosts in the platform's success. Airbnb's co-founder and CEO Brian Chesky is quoted explaining, "Access is built on trust, and trust is built on transparency. When you remove anonymity, it brings out the best in people. We believe anonymity has no place in the future of Airbnb or the sharing economy....Desde 8,20 €
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCaso HBS-920049-EDesde 8,20 €
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCaso HBS-916004-EDesde 5,74 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Yieldex (B)
Stuart, Toby; Wagonfeld, Alison BerkleyCaso HBS-809091-EIniciativa emprendedoraYieldex CEO Tom Shields was hired by the company's technical founder, Doug Cosman, in October 2007. One of Shields' top priorities is finding a vice president of engineering to manage the company's software development efforts. Shields and Costman disagree about the ideal profile of the new hire. Shields found a candidate that he likes, and he wonders about the implications of hiring the person against Cosman's wishes.Desde 5,74 €