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Embrace
Chu, Michael; Bloom, David E.; Wagonfeld, Alison BerkleyCaso HBS-814001-EIniciativa emprendedoraDesde 8,20 €
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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArtículo HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Desde 8,20 €
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"They Burned the House Down"
Lynton, Michael; Ignatius, AdiArtículo HBS-R1507J-EIn 2014 Sony Pictures Entertainment was subjected to the most devastating hack in corporate history. Highly sensitive data--salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies--was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures' servers. Then they threatened retaliation against any theaters that proceeded with the release of "The Interview...Desde 8,20 €
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The HBR Interview: eBay CEO John Donahoe
Donahoe, John; Ignatius, AdiArtículo HBS-R1103G-EJohn Donahoe took over for Meg Whitman, eBay's celebrated longtime CEO, just under three years ago. The core business was slipping, and eBay's acquisition of Skype had gone wrong. The challenge facing him was how to keep the company strong despite enormous changes in consumer behavior. He talks about capitalizing on mobile technology-eBay's iPhone application, "by far the largest m-commerce application in the world," went from $600 million in vol...Desde 8,20 €
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Cómo eBay desarrolló una cultura de la experimentación
Donahoe, John; Ignatius, AdiArtículo HBS-R1103GConocimiento y comunicaciónJohn Donahoe se hizo cargo de Meg Whitman, CEO de eBay desde hace mucho tiempo célebre, hace poco menos de tres años. La actividad principal se deslizaba, y la adquisición de Skype de eBay tenía mal se ha ido. El reto frente a él era cómo mantener la empresa fuerte a pesar de enormes cambios en el comportamiento del consumidor. Habla de la capitalización de la tecnología de eBay aplicación móvil de iPhone "con mucho, el más grande de aplicaciones...Desde 8,20 €
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArtículo HBS-R1107JConocimiento y comunicaciónBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Desde 8,20 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Yieldex (B)
Stuart, Toby; Wagonfeld, Alison BerkleyCaso HBS-809091-EIniciativa emprendedoraYieldex CEO Tom Shields was hired by the company's technical founder, Doug Cosman, in October 2007. One of Shields' top priorities is finding a vice president of engineering to manage the company's software development efforts. Shields and Costman disagree about the ideal profile of the new hire. Shields found a candidate that he likes, and he wonders about the implications of hiring the person against Cosman's wishes.Desde 5,74 €
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Life's Work: John Cleese
Cleese, John; Ignatius, AdiArtículo HBS-R1403M-EThe comic icon shares his thoughts on creativity, corporate humor, and how the team behind Monty Python made decisions.Desde 8,20 €
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Cisco in 2012
Gulati, Ranjay; Wagonfeld, Alison Berkley; Silvestri, LucianaCaso HBS-413069-ELiderazgo y Dirección de personasIn 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that would support the agility and entrepreneurial mindset required to be successful in emerging sectors while continuing to achieve efficiency and profitability in Cisco's core busines...Desde 8,20 €