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Embrace
Chu, Michael; Bloom, David E.; Wagonfeld, Alison BerkleyCaso HBS-814001-EIniciativa emprendedoraDesde 8,20 €
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCaso IVEY-W27514-EDirección estratégica, Tecnologías de la informaciónIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Desde 8,20 €
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Privacy Issues and Monetizing Twitter
Deborah Compeau; Nicole R.D. Haggerty; Shady FraihaCaso IVEY-9B11E002-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIt was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining projec...Desde 8,20 €
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Ushahidi - Teaching Note
Nicole R.D. Haggerty; Alex JepsonNota del Instructor IVEY-8B14E010-EIniciativa emprendedoraTeaching note for product 9B14E010.Desde 0,00 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Bella Springs - Teaching Note
Nicole R.D. Haggerty; Francis Ayensu; Jesse Brame; Chris Lau; Gerry LiNota del Instructor IVEY-8B13D009-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesTeaching note for product 9B13D009.Desde 0,00 €
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Yieldex (B)
Stuart, Toby; Wagonfeld, Alison BerkleyCaso HBS-809091-EIniciativa emprendedoraYieldex CEO Tom Shields was hired by the company's technical founder, Doug Cosman, in October 2007. One of Shields' top priorities is finding a vice president of engineering to manage the company's software development efforts. Shields and Costman disagree about the ideal profile of the new hire. Shields found a candidate that he likes, and he wonders about the implications of hiring the person against Cosman's wishes.Desde 5,74 €
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Milango Financial Services - Teaching Note
Nicole R.D. Haggerty; Fridah Theuri; Meera Haji; Nurin Jamal; Nadeem NathooNota del Instructor IVEY-8B13M052-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B13M052.Desde 0,00 €
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Cultivating Virtual Competence
Nicole R.D. Haggerty; Zeying Wan; Yinglei WangArtículo IVEY-9B20TF01-EDirección estratégicaThis article aims to help organizations invest wisely in virtual competence by first explaining how this requires the development of three capabilities: virtual self-efficacy, virtual social skill, and virtual media skill. It then highlights concrete actiDesde 8,20 €