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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunNota del Instructor IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Desde 0,00 €
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Results Management at KaBOOM! (A) (Spanish version)
Leonard, Herman B.; Epstein, Marc J.; Winig, LauraCaso HBS-308S27Dirección estratégicaKaBOOM!, a successful playground-building social enterprise funded through corporate partnerships, wants to develop a performance measurement system that will enable the organization to expand its impact substantially. The board of directors and management are trying to develop a performance-oriented approach that will inform their strategy and allow them to manage operations efficiently and effectively as they grow--and, possibly, shift their em...Desde 8,20 €
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Flashfood.Shop: Self-Service Retailing of Fresh Meals in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin SuCaso IVEY-9B19M036-EDirección estratégicaOn April 1, 2017, Flashfood.Shop, a new brand in self-service retailing of fresh meals, was founded in Dalian, Liaoning province, China. The self-service retail platform provided office workers with affordable and convenient fresh meals 24 hours per day. Flashfood.Shop used intelligent self-catering machines as its physical sales terminals and it used an intelligent self-catering system as its online service interface. By the end of June 2018, Fl...Desde 8,20 €