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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Pacific National Industries, Inc.
West, June A.; Haskins, Mark E.Caso DARDEN-G-0646-EConocimiento y comunicaciónEric Walsh, newly promoted director of aviation for Pacific National Industries, Inc. (PNI), is one week away from having to make his very first presentation to the company’s COO and CFO. PNI is one of the country’s largest chemical companies, and maintained four aircraft and a team of flight and maintenance crewmembers to facilitate executive travel to and from the company’s many plants and operating complexes. Walsh enters his new position and ...Desde 8,20 €
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCaso HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Desde 8,20 €
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCaso HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Desde 8,20 €
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ConocoPhillips Confronts a Crisis: What's the Message? (B)
West, June A.; Maiden, Stephen E.; Connery, Bruce; Soltis, SteveCaso DARDEN-S-0348-EDirección estratégicaThis case, a follow-up to "ConocoPhillips Confronts a Crisis: What's the Message? (A)" (UVA-S-0347), explores ConocoPhillips' ongoing struggle with the fallout from the COVID-19 pandemic. The company decided to act and talk to the market via a call where the executives would speak to the company's position, but as the situation continues to worsen and COVID-19 shows no signs of going away, ConocoPhillips and its senior vice president of corporate...Desde 5,74 €
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ConocoPhillips Confronts a Crisis: What's the Message? (A)
West, June A.; Maiden, Stephen E.; Connery, Bruce; Soltis, SteveCaso DARDEN-S-0347-EDirección estratégicaThis field-based case explores what happened when the COVID-19 pandemic hit the world's oil market. ConocoPhillips, a global leader in energy exploration and production, had withstood many oil price cycles in its time, but COVID-19 caused a crash that sent prices plummeting and investors scattering. Ellen DeSanctis, the senior vice president of corporate relations for ConocoPhillips, needed to collaborate with her executive colleagues to develop...Desde 8,20 €
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCaso HBS-716038-EEconomíaThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Desde 8,20 €
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Desde 5,74 €
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieDesde 8,20 €
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Rent the Runway
Eisenmann, Thomas R.; Winig, LauraCaso HBS-812077-EIniciativa emprendedoraTwo months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve...Desde 8,20 €