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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Nate Chooses a Business Entity
Fairchild, Gregory B.; Maiden, Stephen E.Caso DARDEN-F-1795-EFinanzasThis case follows Nate Jamison as he determines which business entity to form for his growing City Moving Company (City Moving) in Washington, DC. From the start, Jamison operated City Moving as a sole proprietorship while he bootstrapped the business. Eventually he was able to get his own truck and hire two steady employees, and the three hope to formalize a business partnership to expand City Moving so that all three men can lead their own movi...Desde 8,20 €
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Nate Chooses a Business Entity - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.Nota del Instructor DARDEN-F-1795TN-EFinanzasTeaching note for product F-1795Desde 0,00 €
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Henry Spots a Problem at Sunshine O.J. (A) -Teaching note
Fairchild, Gregory B.; Maiden, Stephen E.Nota del Instructor DARDEN-OM-1614TN-EServicios y operacionesTeaching note for product OM-1614Desde 0,00 €
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Henry Spots a Problem at Sunshine O.J. (A)
Fairchild, Gregory B.; Maiden, Stephen E.Caso DARDEN-OM-1614-EServicios y operacionesHenry Franklin works at Sunshine O.J. (Sunshine), a three-year-old, fast-growing organic orange juice manufacturer near Charleston, South Carolina. Before his employment at Sunshine, Franklin worked for about two decades in his family’s business, FranklinDesde 8,20 €
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Vincent Buys a Lawn Mower - Teaching note
Fairchild, Gregory B.; Maiden, Stephen E.Nota del Instructor DARDEN-F-1794TN-EFinanzasTeaching note for product F-1794Desde 0,00 €
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Vincent Buys a Lawn Mower
Fairchild, Gregory B.; Maiden, Stephen E.Caso DARDEN-F-1794-EFinanzasVincent Chin's first "temporary" job after high school was with the lawn crew of Holiday Lawn Service. Ten years later, Chin has become a trusted employee and the company's second-in-command. His boss, Sam Holiday, has decided to retire and has worked out a deal with Chin to take over the business. In preparing Chin for his new role, Holiday explains that there are important choices ahead related to capital expenditures (like lawn mowers) and the...Desde 8,20 €
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCaso HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Desde 8,20 €
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCaso HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Desde 8,20 €
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Devils Backbone Brewing, LLC: An Idea Brews - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.Nota del Instructor DARDEN-S-0300TNDirección estratégicaTeaching Note of Product S-0300Desde 0,00 €