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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Project Impact: The Affordable Hearing Aid Project
Cordes E.; Mair, JohannaCaso DG-1472-EDirección estratégicaThis case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world. It describes the growth and success of projects to develop, manufacture and distribute low-cost hearing aids and other basic medical technology in India, and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurola...Desde 8,20 €
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The Freeplay Energy Group and Foundation (A)
Coles E.; Mair, JohannaCaso DG-1467-EDirección estratégica, Iniciativa emprendedoraThe Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal ...Desde 8,20 €
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Woolf Farming and Processing
Bell, David E.; Winig, Laura; Shelman, MaryCaso HBS-510033-EWoolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in ...Desde 8,20 €
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCaso HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Desde 8,20 €
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCaso HBS-716038-EEconomíaThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Desde 8,20 €
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Sekem: Liberating a Vision, an Artistic Approach to Entrepreneurship - Teaching Note
Seelos, Christian; Mair, JohannaNota del Instructor DGT-34-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1466-E The Sekem Initiative.Desde 0,00 €
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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaNota del Instructor DGT-32-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Desde 0,00 €
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Waste Concern: Turning a Problem into a Resource - Teaching Note
Mitchell, Jordan; Mair, JohannaNota del Instructor DGT-51-EDirección estratégica, Iniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case DG-1502-E: Waste Concern: Turning a problem into a resource.Desde 0,00 €
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The Freeplay Energy Group and Foundation - Teaching Note
Mair, Johanna; Ganly, KateNota del Instructor DGT-56-EDirección estratégica, Iniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case DG-1467-E: The Freeplay Energy Group and Foundation.Desde 0,00 €