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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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Exercise: Creating a Model of Consumer Behavior - Teaching Note
Whitler, Kimberly A.; Hammerle, JudeNota del Instructor DARDEN-M-0893TN-EMarketingTeaching note for product M-0893Desde 0,00 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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One South: Investing in Emerging Markets (A)
Retsinas, Nicolas P.; Ginsburgh, JustinCaso HBS-210024-EFinanzasA United States private equity fund, The Saboput Group, must decide whether to invest in a new technology park development in Chennai, India. The case provides the reader with a detailed investment memorandum from the local Indian operating partner, and the reader must review the memo and financial model to make an investment recommendation to Saboput's investment committee.Desde 8,20 €
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryNota del Instructor DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Desde 0,00 €
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David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieNota del Instructor DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Desde 0,00 €
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Whitler, Kimberly A.; Moore, Marian ChapmanNota del Instructor DARDEN-M-0894TN-EMarketingTeaching note for product M-0894Desde 0,00 €
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Brand Purpose
Whitler, Kimberly A.; Pohl, MarkNota técnica DARDEN-M-1016-EMarketingThis technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within theDesde 8,20 €
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveNota del Instructor DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Desde 0,00 €